July 29, 2024 – Vancouver, British Columbia – Blender Bites Limited (the “Company”, “Blender Bites” or “Blender”), (CSE: BITE, FWB: JL4, WKN: A3DMEJ) announces that Emmy Award-winning performer Julianne Hough will continue her role as the Company’s strategic advisor and brand ambassador. Hough, who played a key role in creating Superberry Sport™, will focus her efforts on launching Superberry SportTM to the Company’s retailers in the United States and Canada. Since joining Blender Bites in March 2023, Ms. Hough has played an instrumental role in enhancing the brand’s presence across the U.S. and Canada.
“We are thrilled to continue working with Julianne Hough, and we can’t imagine launching Superberry SportTM without her. Her dynamic influence and commitment to our mission have been central to our journey toward success. Julianne brings not just star power but a genuine passion for health and wellness that resonates deeply with our brand values and our aspirations. Her role in our growth story is absolutely vital as we aim to innovate and expand within the smoothie market,” stated Chelsie Hodge, CEO and Founder of Blender Bites.
As part of Ms. Hough’s agreement to continue to promote Blender Bites until at least December 31, 2024, Ms. Hough has agreed to receive all of her equity compensation (see Company press release dated March 24, 2023) in the form of 520,000 stock options, which will allow her to acquire an equivalent number of common shares of the Company at the greater of the market price on the date of grant or CAD$1.70 per share.
ABOUT BLENDER BITES
Blender Bites is a multi-award-winning Canadian company involved in the development and marketing of a line of premium frozen beverage products with a focus on functionality. Blender Bites was founded in 2017 and quickly became a leader in the “easy smoothie” category in North America. With a focus on better-for-you ingredients and convenience, the Company is proud to be pre-portioned without the use of any inner plastic packaging. Blender Bites products are certified organic, non-GMO, gluten free, dairy free and soy free and contain functional ingredients such as whole food vitamins, collagen, and probiotics. Blender Bites 1-Step Smoothies and 1-Step Frappes are distributed across Canada and the US, and are currently sold in over 5000 stores, including Walmart Canada, Loblaws, Sobeys, Walmart USA, Winn-Dixie and the Albertsons group of Companies.
On behalf of the Board of Directors,
Blender Bites Limited
Chelsie Hodge, Chief Executive Officer
Email – chelsie@blenderbites.com
Telephone – 236-521-0626
For further information, contact Blender IR Team at:
Email – investors@blenderbites.com
Telephone – 1-888-997-2055
Media Contact – teamblenderbites@jonesworks.com
CAUTIONARY DISCLAIMER STATEMENT
This news release includes certain “forward-looking statements” under applicable Canadian securities legislation, including with respect to the impact of Ms. Hough’s relationship with the Company on the success of Blender Bites. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward looking statements. Such factors include, but are not limited to general business, economic, competitive, political, and social uncertainties, fluctuations in capital markets, foreign exchange rates, availability and pricing of raw materials, energy and supplies; the ability to implement price increases successfully; stability in the competitive environment; no future product recalls; the ability of the Company to access cost effective capital when needed; and no unexpected or unforeseen events occurring that would materially alter the Company’s current plans. All of these assumptions have been derived from information currently available to the Company including information obtained by the Company from third-party sources. Readers are cautioned that actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.